Why We Invested In Beacon

Beacon is an AI product assistant designed to improve the adoption of complex enterprise software by providing a text-based interface that performs user actions, resolves queries and auto-generates documentation. Unlike traditional reactive solutions, Beacon takes a proactive approach with its AI product assistant.

‍The Problem: Complexity in Enterprise Software leads to poor adoption

Software workflows are becoming increasingly complex leading to challenges in user adoption. Software like HRMS and ERP have multiple modules (leave management, ATS), with new features/enhancements added weekly, making them non-intuitive for end users. Most of these products have non-intuitive user adoption, resulting in lower customer ROI and poor retention rates. 

These systems also require multiple layers of configuration and customization. Large-scale enterprises often need different combinations of settings and features for each customer, with a high degree of vertical-level product customization. Insufficient documentation coverage adds to the problem, with typical client onboarding taking 3–6 months. Companies may have 5000+ help documents, yet these do not adequately address user queries.

All of this leads to a steep learning curve for end-users and increases customer support tickets which scale linearly as the company scales. To summarize:

• Enterprise software has complex workflows leading to poor adoption
• Customer support agents are costly and time consuming. Many companies still use outdated ticketing systems and knowledge bases that are not equipped to handle the complexity of modern enterprise workflows.
• Existing platforms don't address the root cause of complexity and are often ineffective for complex queries.

‍The Solution: Beacon's AI Product Assistant

Beacon offers an AI product assistant that powers the software’s chat/search bar, handling complex queries and resolving customer issues instantly. The RoI for an enterprise software company is that it makes user experience more intuitive and significantly lowers support tickets. Beacon does it by having an in-depth product understanding augmented by an AI agent orchestration platform. Some key features of their platform are:

• Product understanding: Beacon understands the entire product workflow including UI/UX, modules, and data exchange.
• Vertical Agents: Beacon has built an internal product architecture that enables the creation of domain-specific agents skilled in performing complex vertical tasks.
• Beacon Agent Orchestrator (BAO): The orchestrator chooses the right set of agents thereby executing user actions.
• Beacon also offers deep customer configuration to identify the right scenarios for complex queries. Beacon is reimagining the solution stack, resulting in high product ROI and customer satisfaction.

‍Why Beacon is Different‍

Beacon stands out in several ways:

• Low-touch integration: Beacon requires almost zero dev/product support from customers, allowing fast implementation.
• Deep product understanding, enabling it to handle complex queries.
• Highly customized AI agents: Beacon has deep integration within the company and offers highly customized AI agents for customer-specific needs, making it significantly better than general-purpose AI agents.

Beacon's uniqueness lies in its ability to achieve high model accuracy versus the average AI agent. Beacon has proven it's unique approach to solving user adoption for complex workflows already with companies like Darwinbox, Zluri and Keka HR. Furthermore, we believe Rakesh and Silus are one of the most resilient and innovative founders we've come across. 

We at Sorin Investments are thrilled to partner with Beacon, supporting their vision as they scale their AI product assistant from India to the global stage and revolutionise enterprise software adoption. If you’d like to experience the power of Beacon, please visit https://www.beacon.li/. Alternatively, feel free to reach out to the Company on founders@beacon.li or reach out to us and we’d be happy to make the connect. 

If you are a founder building in the enterprise software space, please write to pitch@sorininvestments.com.